Transform your customer acquisition marketing with an end-to-end gifting solution that converts prospects into return customers.
Running a business just isn’t possible without people to buy your goods. 80% of revenue for companies comes from their retained, existing base of happy clients and customers1. Transforming prospects into new customers can be tricky, and there’s no single clear-cut answer or approach that works. So, what’s the best way to win new customers? The answer lies in robust customer acquisition strategies.
Simply put, customer acquisition in marketing refers to converting new customers to buy your products or services2. But it isn’t cheap. Customer acquisition methods can cost up to 6–7 times more than retaining existing customers3. Gaining customer loyalty is more difficult than ever and it’s essential to build strong lead generation and retention plans to keep customers once they’re converted.
You’re in good company. Our clients include…
We’ve worked with some of the world’s leading brands to help integrate corporate gifting into their loyalty, engagement, and experience programmes.
Why is customer acquisition important?
If you want your business to grow, you need to acquire new customers. A targeted, data-led customer acquisition strategy is crucial, not only for attracting new business but retaining existing customers beyond their first purchase.
It’s critical to know where to start when targeting prospects with tailored marketing campaigns. Analytics, research and data are key tools for successful customer acquisition, helping break through complexity and gain insight into what works and what doesn't4.
It’s your task to establish your own customer database with a programme that works best for your business needs5. With 85% of buyers believing companies should share information via social networks, ensure your campaigns run simultaneously across different platforms to increase reach, impressions and connections with wider audiences6.
Stay ahead of the competition and make customer acquisition worthwhile. Roll out robust, systematic and sustainable acquisition plans that can evolve with new trends and changes7.
Benefits of customer acquisition programmes
Customer acquisition is a continuous process, and it takes time and resources to get right. However, the benefits of having a robust customer acquisition process in place are valuable for many reasons, including:
- 50% more people are likely to try a product they’re advertised8
- 77% of businesses that exceed revenue goals have documented personalisation strategies9
- Surprise offers or gifts help to engage 61% of customers10
- 63% of marketers feel that new customer acquisition is the most important advertising goal11
- The average value of a lost customer is $24312
- 38% of people trust in simpler marketing messages13
- 43% of new customers are likely to buy a new product when learning about it on social media14
- The top 10% of your customer base is spending three times more than your average customer15
How we can help with your customer acquisition programme
With over 5,000 tailored experiences to explore, you can access an end-to-end gifting solution to reimagine customer acquisition with personalised, targeted marketing incentives – complete with bespoke packaging, insert sheets and much more.
From driving thrills to fun-filled days out, browse our collection of imaginative, adventurous and indulgent gift ideas – perfect for your new customers to share with family, partners and friends. We work with renowned brands like Gordon Ramsay, Bannatyne and The View from The Shard, as well as smaller independent businesses offering truly unique experiences. Rest assured, you’re in the best, original hands in the business with Red Letter Days Corporate.
Sources
1. Agile CRM, 2019
|
2, 4. NG Data, 2015
|
3, 6. Business2Community, 2016
|
5. O’ Reilly, 2020
|
7. Hubspot, 2019
|
8. Foulds CRM, 2018
|
9, 10, 15. Small Biz Genius, 2019
|
11, 12. Neil Patel, 2020
|
13. Data and Marketing Association, 2018
|
14. Annex Cloud, 2020
Get in touch
Get in touch to receive a FREE experience on us!
To discover how Red Letter Days Corporate can add value to your employee or customer proposition, please use our contact form.
0208 275 5506
Office hours: 9:00am - 5:30pm
For Charity Enquiries, please email charity@redletterdays.co.uk
For all customer service related enquiries, please click here
For all supplier enquiries please email – partnerops@buyagift.com
We’re always happy to hear from like-minded brands who’d like to partner with us.
